Free tools
These are three free tools for the problems that waste marketing money: campaign links that split your reports, tracking that counts twice, and ads that look good but lose money. Each takes a minute, needs no signup and says plainly what it can and cannot tell you. Pick the problem that sounds like yours.
Which one sounds like you?
Pick your problem
- Free, no signup
Your campaign data is split across messy tags
UTM link builder and checkerBuild clean campaign links, or paste old ones to find the mistakes.Open the tool - Free, no signup
Is your tracking double-counting?
Free tracking checkType your address and see if your tracking is installed twice or missing.Open the tool - Free, no signup
Are your ads actually making money?
Break-even ROAS and profit calculatorFind your break-even ROAS and the most you can pay per sale.Open the tool
Made for founders, marketers and small teams who run their own website and ads, and want a straight answer without waiting for an analyst.
Good questions
Common questions
Are the tools really free?
Yes. There is no signup, no email gate and no trial. If you want help with what a tool shows you, you can send us the brief, but nothing here depends on it.
Do you keep what I type?
No. The UTM tool and the calculator run entirely in your browser and send nothing to us. The tracking check sends the web address you type to our server so it can read the page, and we do not save the address or the result.
Which tool should I start with?
Start with the problem you can feel. If your GA4 reports show the same channel several times, use the UTM tool. If your numbers do not match between GA4 and your ad platforms, run the tracking check. If you are not sure ads pay off, use the calculator.
How accurate are they?
The calculator uses plain formulas that we show on the page. The UTM tool follows the rules Google documents for GA4 channels, and says when something depends on a list only Google holds. The tracking check reads public code, so it says what it cannot see. Treat all three as a guide and confirm in your own accounts.
Why are they free?
Because they help, and because they show how we think about tracking and ads. If you would rather have the work done, we are happy to talk.
Can you fix what the tools find?
Yes. Tracking and website set-up is our main service, and we also run ads. Send the brief and we will say plainly whether we are the right fit.
Rather have us do it?
We can do the work
The tools are free for you to use. If you would rather have the tracking, ads or website set up and tested for you, send us the brief.
