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E-commerce

We help online shops. We handle order problems, returns and product data with automation, and we run ads on a steady supply of new creative, meaning the images and videos in the ads. A person checks the automated work. We measure the margin you keep and whether customers buy again, not the return on a first order.

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The problem

Where does e-commerce growth stall?

Two things quietly cap an online brand. The first is ad creative, because ads wear out faster than new ones get made. The second is an operations team that spends its week on the few orders that go wrong. These are the address that will not validate, the split shipment, the return that needs a decision and the supplier who confirmed nothing. We automate the second and speed up the first. Then we work on repeat purchases, which decide what you can afford to pay for a customer.

Four limits show up once a shop is past its first plateau. Two are in the ad account and two are in the warehouse.

  1. 01

    Order problems eating the operations week

    Most orders are never touched by a person. A few problems eat the whole team: failed address checks, split and partial shipments, stock mismatches, suppliers who did not confirm, and returns that need a judgement. We build the workflow that reads each problem and settles the ones a clear rule covers. It passes the rest on with the background already gathered. The first gain is time. The second is consistency, because the same case stops being decided differently depending on who picked it up.

  2. 02

    Ads wearing out faster than you can make new ones

    Ads fade on a schedule. A winning ad lasts a limited time, so an account that makes few new concepts a month will be beaten by one that makes many. We build a creative pipeline sized to your spend, with a clear idea behind each concept. Even the losers teach you something.

  3. 03

    First-order return as the only number

    Return on ad spend is the revenue each pound or dollar of ads brings back. Optimising only for it on a first order caps you at customers who buy straight away and cheaply. We model the margin, meaning the profit per order after that order's costs, including the second and third order. That can show more room on acquisition cost than your target allowed, and that some of your best customer groups looked unprofitable on day one.

  4. 04

    Product data work that grows with every product

    Data entry, descriptions, tags, image descriptions and feed upkeep grow with the catalogue. They get skipped first when the team is busy, so merchandising and search both quietly slip. We automate the writing and the checking, using your real product data. A person reviews anything the workflow is unsure about.

What we do

What we run for E-commerce companies

Good questions

Common questions

What ad spend do you work with?

Enough each month for creative testing to give a clear answer. If your spend is small, the limit is usually the offer or the product page, and we will say so. The automation work has no spend threshold. It pays back where there is repetition, so it depends on your order volume.

Do you build on Shopify?

Yes, and on a separate front end in front of it where the shop needs more than a theme allows. Either way we work on the path to purchase: product pages, cart, checkout and what happens after. Full builds and moves to a new platform are in scope, not just tuning what you already run.

Can automation handle returns decisions?

The part that follows a clear rule, yes, and that is most of them. Cases the policy settles are resolved automatically with the reasoning logged. Edge cases go to a person with the order history, photos and policy already gathered. Where a decision has a real cost or a sign of fraud, it goes to a person by design.

How do you handle attribution?

Attribution means working out which ad brought each sale. Ad platforms mark their own homework, so we check the sales they report against your own store data. Where spend allows, we run a test that shows what the ads really added. We do not make budget decisions on platform numbers alone.

Do you do influencer and creator work?

Yes, and for online shops it can produce the ad creative as well as the reach. Creator content can beat studio work in the feed, so we plan the two budgets together. Each creator gets their own tracking.

Other industries

Same services, elsewhere

Next step

Ready to grow past your first plateau?