Blog
The Ablyon blog is where we write down what we see running search, social and paid campaigns for businesses in the US and UK. Nothing theoretical: budget splits, honest timelines, the numbers worth tracking and the ones worth ignoring. Every article is written by someone who does the work.
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- Consent and Privacy4 min read
UK Cookie Rules After the Data (Use and Access) Act: What Changed for Analytics and Ads
The Data (Use and Access) Act added a statistics exception to UK cookie rules and raised PECR fines. What it covers, what it does not, and a checklist.
9 Sept 2026Read the article - AI Search3 min read
AI Overviews Are Cutting Clicks. Here Is What to Measure Instead of Rankings
Seer Interactive found organic click-through rates fell sharply when an AI Overview appeared. What the data shows, what it cannot, and what to track.
19 Aug 2026Read the article - AI Search4 min read
How to Get Your Business Cited in ChatGPT, Perplexity and Google AI Answers
What Google says about AI Overviews, what the GEO research found, and six practical steps to make your pages easy for AI assistants to quote and to check.
29 Jul 2026Read the article - Paid Ads3 min read
Meta Pixel and Conversions API Together: How to Stop Counting Leads Twice
The same lead sent through the Meta Pixel and the Conversions API is counted twice unless both carry one event ID. How to deduplicate and check it.
8 Jul 2026Read the article - Consent and Privacy3 min read
Google Consent Mode v2: What the Four Signals Do and How to Set Them Up in GTM
Consent Mode v2 has four signals: ad_storage, analytics_storage, ad_user_data and ad_personalization. What each controls and how to set defaults.
17 Jun 2026Read the article - Analytics4 min read
How to Track ChatGPT and AI Search Traffic in GA4
ChatGPT tags the links it sends with utm_source=chatgpt.com. How to find that traffic in GA4, group the AI assistants into one channel and read it honestly.
27 May 2026Read the article - Paid Ads5 min read
How to Structure Your Meta Ads Budget Without Wasting Money (US and UK Guide)
A practical guide to structuring a Meta Ads budget: how many campaigns to run, which objective to pick, and why a small budget needs focus, not spread.
8 May 2026Read the article - Analytics4 min read
Your Marketing Agency Sends Reports. You Still Don't Know What's Working.
Most marketing reports count views and clicks, not customers. Here is why, and how to set up tracking so you can see which channel brings your leads.
11 Apr 2026Read the article - Lead Generation4 min read
Why Your Startup Still Has No Leads (And What Actually Fixes It)
Most startups with an empty pipeline do too many things at once and measure none of them. Here is how to pick one channel, one path and three numbers.
11 Apr 2026Read the article - Paid Ads5 min read
Google Ads vs Meta Ads: Which One Actually Works for Service Businesses?
A plain comparison of Google Ads and Meta Ads for service and B2B businesses: when each one fits, what to track, and how to tell which is paying off.
27 Mar 2026Read the article - SEO5 min read
SEO for Small Businesses in the USA and UK: What Actually Moves the Needle in 2026
A practical SEO guide for small businesses in the US and UK: a fast site, the right keywords, local search, useful pages, and how to measure what works.
27 Mar 2026Read the article - AI & Lead Gen6 min read
AI-Assisted Lead Generation for Coaches, Consultants and Expert-Led Businesses: The 2026 Playbook
How coaches, consultants and other expert-led businesses can use AI for research, content and lead qualification, with a person checking every step.
21 Mar 2026Read the article - Strategy5 min read
Performance Marketing vs Traditional Advertising: What Actually Works for Service Businesses
A plain comparison of performance marketing and traditional advertising for B2B, software and online businesses, and why measurement decides which to use.
21 Mar 2026Read the article
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