Cookie Policy

Last updated: 8 October 2026

1. 1. What cookies are

   Cookies are small text files a website saves in your browser. Similar tools, such as local storage, pixels and scripts, do the same job. We call all of them cookies here. Some are needed for the site to work. Others tell us how the site is used or help measure our advertising.

2. 2. Your choice

   When you first visit, a banner asks you to choose Reject non-essential or Accept all. The two buttons carry the same weight. Until you accept, analytics and advertising tools are denied by default through Google Consent Mode, and we do not load the Meta Pixel. We do not treat scrolling, closing the banner or carrying on browsing as consent.

   You can change your mind at any time with Cookie settings in the footer. If you withdraw consent we revoke the signals, delete the optional cookies we can reach and reload the page. We keep your choice in your browser (see the table in clause 3) and ask again if you clear it.

   We treat a Global Privacy Control signal from your browser as a request not to share your data for advertising. Optional tools only run after a click on Accept all.

3. 3. Essential

   These need no consent because the site cannot work or stay secure without them.

   Name	Set by	What it does	How long
   ablyon_cookie_consent	Ablyon (browser local storage)	Remembers whether you accepted or rejected optional cookies.	Until you clear your browser data
   Cloudflare Turnstile	Cloudflare	Checks that a form is sent by a person, not a bot. It may use short-lived browser storage for that check and loads only when you use a form.	Session or short-lived

4. 4. Analytics (only if you accept)

   These tell us which pages are read, where visitors come from and where they get stuck, so we can fix the site. They run only after Accept all.

   Name	Set by	What it does	How long
   _ga, _ga_<ID>	Google Analytics 4 (via Google Tag Manager)	Tells visitors apart and counts visits and actions such as a form being sent.	Up to 2 years
   _clck, _clsk, CLID, MUID, SM	Microsoft Clarity	Records anonymised clicks, scrolling and page movement, and a session replay, so we can see where people get stuck.	Session to 13 months

   Analytics data is held in Google's and Microsoft's tools under their privacy policies.

5. 5. Advertising and conversion measurement (only if you accept)

   These tell advertising platforms which visits turned into enquiries, so our ads can be measured and improved. They run only after Accept all.

   Name	Set by	What it does	How long
   _fbp, _fbc	Meta Pixel	Links a visit to a Meta ad click and records a form being sent.	Up to 3 months
   _uetsid, _uetvid	Microsoft Advertising (Bing UET)	Links a visit to a Bing ad click and records a form being sent.	1 day and up to 13 months
   _gcl_*	Google Ads conversion linker	Links a visit to a Google ad click, where Google Ads conversion tracking is active.	Up to 90 days

6. 6. Who sees the data

   Google, Microsoft and Meta receive the data their tools collect, and handle it under their own privacy policies as well as ours. Some of it is processed in the United States. Our Privacy policy explains our legal basis, the safeguards for transfers and your rights.

7. 7. How to control cookies

   You can also use any of these:

   • Use Cookie settings in the footer of any page to accept or reject.
   • Change your browser settings to block or delete cookies. Blocking essential ones may break forms. The help pages for Chrome, Firefox and Safari show how.
   • Turn on Global Privacy Control in a browser or extension that supports it.
   • Use the opt-out tools at youradchoices.com (US) and youronlinechoices.com (UK and EU).

8. 8. Changes and contact

   We update this policy when our tools change, and the date at the top shows the latest version. Questions: hello@ablyon.tech.