Legal
By using ablyon.tech or engaging Ablyon's services, you agree to these terms. If you do not agree, please do not use the site or hire us.
The full text
Last updated: 8 October 2026
1. About these terms
These terms apply to anyone who visits ablyon.tech and to businesses that hire Ablyon (“we”, “us”) for services. Our services are for businesses and professionals, not for consumers. When you accept them for a company, you confirm you have the authority to bind it.
If we agree a proposal, statement of work or contract with you in writing, it forms part of these terms. If they conflict, the written agreement wins for that engagement.
2. Services
Ablyon provides a tracking and website ecosystem, ads management, social media management, web and application development, and automation and AI agents (agentic workflows), including search engine optimisation and generative engine optimisation. The scope, deliverables and timing of each engagement are those we agree in writing. Services we no longer provide are not covered by these terms.
3. Fees, billing and tax
Our fees are set out in the proposal or invoice you accept.
- Service fees are billed monthly in advance unless we agree otherwise in writing.
- All fees are non-refundable once a billing cycle has commenced.
- Advertising spend, software subscriptions, licences, hosting and other third-party costs are not included in our fees unless we agree otherwise in writing, and you pay them directly or reimburse us at cost.
- Fees do not include VAT, GST, sales tax or similar taxes. You pay the taxes that apply to your invoice.
- If an invoice is unpaid after its due date, we may pause work after giving you written notice, until it is paid.
4. Client responsibilities
You are responsible for giving us timely access to ad accounts, analytics properties, brand assets, and the systems, data and credentials an engagement requires, together with any approvals needed to proceed. Where we build automated workflows, you remain responsible for naming the people who review escalated cases.
You are responsible for the lawfulness of your own website, marketing and data. That includes your privacy notice, a cookie banner or consent tool that works, a valid legal basis for the data you collect, the right to send us any data and materials you provide, and following the rules of each advertising or analytics platform you use. We configure tools to your instructions, but we do not give legal advice and we do not become the controller of your visitors' data.
5. Data protection
Each of us will comply with the data protection laws that apply to us, including the UK GDPR, EU GDPR and US state privacy laws. Where we process personal data for you, you are the controller (or business) and we are your processor (or service provider). We process it only on your documented instructions, keep it confidential and secure, tell you without undue delay of a breach affecting it, help you answer rights requests, and delete or return it when the engagement ends, unless the law requires us to keep it.
We use sub-processors, such as hosting, email and analytics providers, and you authorise this. We will sign a data processing agreement with you on request. Our own handling of personal data is described in our Privacy policy.
6. AI and automation
Where we use or build AI, a person reviews the output before it is published or acted on, and every automated workflow we build has a log, a route to a named person and an off switch. Automated systems are delivered against an agreed accuracy standard measured on an evaluation set. That is a measured standard, not a guarantee that every case is right. AI model providers may change how their models behave outside our control. You are responsible for how you use what we deliver, and for telling people when the law requires you to tell them that they are dealing with AI.
7. Third-party platforms and tools
Our work depends on platforms we do not control, including Google, Meta, Microsoft, LinkedIn, Cloudflare and AI model providers. They can change their rules, prices, features, reporting and data access, or suspend an account, at any time. We are not responsible for those changes or for loss caused by them, and we will tell you promptly if one affects your engagement.
8. Results disclaimer
While we strive to deliver measurable results, Ablyon does not guarantee specific outcomes. Marketing performance is subject to market conditions, platform changes and other external factors. Third-party model and platform providers may change behaviour outside our control.
9. Intellectual property
All assets produced by Ablyon remain our intellectual property until full payment has been received, at which point ownership of the deliverables transfers to you. Until then you have a licence to use them for the engagement.
Materials you give us stay yours, and you license them to us to the extent needed to do the work. Our pre-existing tools, templates, methods, code libraries and know-how stay ours, and we license them to you to use with the deliverables. We do not name you, show your logo or publish your results without your written permission.
10. Confidentiality
Each of us will keep the other's non-public information confidential, use it only for the engagement, and not disclose it except to staff and advisers who need it, or where the law requires. This does not apply to information that is public through no fault of the receiver, or that the receiver already had or builds independently. It continues for three years after the engagement ends.
11. Using this website
The content on ablyon.tech belongs to us or our licensors. You may read it and share links to it. You may not copy it at scale, scrape it, resell it, or use it to build a competing service without our written permission. Do not misuse the site: no attacks, no attempts to get around our bot checks or rate limits, and no unlawful use.
The free tools, articles and guides are for general information. They are not legal, tax or financial advice, and we make no promise that they are complete or right for your situation. Check anything that matters before you rely on it. The site and the tools are provided “as is”.
Links to other sites are for convenience. We do not control them and are not responsible for them.
12. Termination
Either party may terminate the engagement with 30 days written notice. Either party may end it sooner by written notice if the other commits a serious breach that it does not fix within 14 days of being told, or becomes insolvent.
On termination you pay fees for work done up to the end date. Clauses that by their nature should continue, including payment, intellectual property, confidentiality, liability and governing law, continue after termination.
13. Limitation of liability
Ablyon's total liability shall not exceed the total fees paid in the 3 months preceding any claim. We are not liable for indirect or consequential loss, or for loss of profit, revenue, goodwill or data, however it arises.
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that the law does not allow to be limited. If you are a consumer, your statutory rights are not affected.
14. Events outside our control
Neither party is liable for delay or failure caused by events outside its reasonable control, such as outages of internet, cloud or platform services, power failure, strikes, war, natural disaster or government action. Payment obligations for work already done continue.
15. General
These are the standard ways the terms hold together.
- Whole agreement: these terms and any written agreement are the whole agreement between us and replace anything said earlier.
- Changes: we may update these terms. The date at the top shows the latest version, and changes to engagement terms apply to existing clients 30 days after we give notice.
- Assignment: you may not transfer your rights without our written consent. We may use subcontractors and may transfer these terms to a successor business.
- If part is unenforceable, the rest still applies. A delay in using a right is not a waiver of it.
- Third parties: only you and we can enforce these terms.
- Notices: we will send notices to the email address you gave us. You can send notices to hello@ablyon.tech.
16. Governing law
These terms are governed by the laws of India. Disputes shall be resolved through good-faith negotiation. If a dispute is not settled within 30 days of one party telling the other about it in writing, either party may bring proceedings in the courts of India, which have jurisdiction. Either party may ask any court for urgent relief to protect its rights. Nothing here removes a right that the law of your country gives you and that cannot be waived by contract.
17. Contact
Questions about these terms: hello@ablyon.tech or +44 7534 817578.